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SOFT TREAT
FILOMILO SHINY & HEALTHY COAT TREAT
FILOMILO SHINY & HEALTHY COAT TREAT
By FILOMILO
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About Product
The Filomilo Functional Filled Treats for Dogs in the Shiny and Healthy Coat variant by Filomilo is a purposefully formulated functional treat designed to address one of the most visible and emotionally impactful health concerns for dog parents: a dull, dry, flaky, or lacklustre coat. A coat that has lost its natural sheen is rarely just a cosmetic issue; it is often a signal of nutritional deficiency, compromised skin barrier function, or insufficient essential fatty acid intake. These filled treats target this problem from the inside out, delivering a synergistic blend of omega fatty acids, real chicken protein, antioxidant-rich millets, and time-tested Ayurvedic botanicals through an irresistible dual-texture format: crunchy on the outside, chewy on the inside. Every bite simultaneously satisfies your canine companion's instinct for reward while nourishing the skin and follicles responsible for a radiant, healthy coat. Animeal is proud to offer the Filomilo Functional Filled Treats for Dogs in the Shiny and Healthy Coat variant as part of its carefully curated collection of science-backed, India-made functional nutrition for your beloved pet.
Ingredients:
Real Chicken (Gallus gallus domesticus): Real chicken serves as the primary protein source in these treats, delivering a complete profile of essential amino acids including keratin precursors such as cysteine and methionine. These amino acids are the fundamental building blocks of the keratin protein that forms each strand of a dog's coat. Adequate dietary protein directly supports the health, density, and tensile strength of each hair follicle, resulting in reduced breakage, reduced shedding, and a visibly fuller, more lustrous coat over time.
Omega Fatty Acids (from plant and animal sources): Omega-3 fatty acids, primarily in the form of alpha-linolenic acid (ALA) from plant sources and eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) from animal-derived sources, are the cornerstone actives for coat health. At the cellular level, these fatty acids integrate into the phospholipid bilayer of skin cells, reinforcing the skin's natural lipid barrier, reducing transepidermal water loss, and suppressing the production of pro-inflammatory cytokines that trigger dryness, itching, and flakiness. Omega-6 fatty acids, particularly linoleic acid, work in concert with omega-3s to regulate sebum production, which is the natural oil responsible for the visible gloss and softness of a healthy coat.
Millets (Pennisetum glaucum / Panicum miliaceum and allied species): Millets are the foundational grain base of these treats, selected deliberately for their exceptional nutritional profile relative to conventional cereal bases. Rich in dietary silica, B-group vitamins including biotin (Vitamin B7), zinc, magnesium, and antioxidant polyphenols, millets nourish the skin at the micronutrient level. Biotin, in particular, is a rate-limiting cofactor in the synthesis of fatty acids within skin cells and plays a well-documented role in maintaining coat texture, reducing brittleness, and improving the overall integumentary health of dogs. The high antioxidant content in millets further protects skin cells from oxidative stress caused by UV exposure and environmental pollutants.
Ayurvedic Botanical Complex: In keeping with Filomilo's founding commitment to Ayurvedic-powered pet nutrition, the Shiny and Healthy Coat treat incorporates a complex of traditional Indian botanicals known across centuries of veterinary and human Ayurvedic practice for their skin-supporting properties. These adaptogens and anti-inflammatory herbs support the regulation of internal inflammatory pathways, reduce cortisol-mediated skin disruption, and promote overall systemic wellness, all of which are reflected externally in the condition and appearance of the coat.
Features and Benefits
Restores Natural Coat Gloss and Lustre from Wit...
Restores Natural Coat Gloss and Lustre from Within:
The carefully selected blend of omega fatty acids in these treats works at the level of the sebaceous glands, stimulating the natural production and even distribution of skin oils that give a coat its characteristic healthy sheen. With consistent daily feeding, your canine companion's coat transitions from dull and flat to visibly vibrant, soft to the touch, and reflective with natural gloss, a transformation that is as delightful to observe as it is meaningful for your pet's overall health.
Targets Dry, Flaky, and Itchy Skin at the Root Cause:
Rather than masking the symptoms of poor coat health, these treats address the underlying nutritional deficiencies that cause dryness, flakiness, and persistent itching. The omega fatty acids reinforce the skin's lipid barrier at the cellular level, dramatically reducing transepidermal water loss and calming the inflammatory responses that produce itching and scaling, giving your dog genuine, lasting relief rather than temporary comfort.
Crunchy Outside, Chewy Inside for Irresistible Palatability:
The dual-texture format of these treats is a deliberate design decision rooted in the understanding that the best functional nutrition is meaningless if a dog refuses to eat it. The satisfying crunch of the outer shell gives way to a flavourful, chewy filling that holds the concentrated coat-nourishing actives, making each treat an experience your canine companion will seek out eagerly, reinforcing a daily wellness routine with ease.
Powered by Millet Nutrition for Skin Health:
Unlike conventional treats built on refined wheat or corn, Filomilo's choice of millets as a primary base ingredient introduces a measurably superior micronutrient payload per bite. The natural biotin, silica, zinc, and polyphenols within millets support hair follicle integrity, protect skin cells from oxidative damage, and promote a coat that grows out stronger, denser, and more resistant to seasonal shedding.
Ayurveda-Backed Coat Support Rooted in Indian Tradition:
Thousands of years of Ayurvedic knowledge inform the botanical complex woven into every treat, distinguishing Filomilo from conventional functional treat brands that rely solely on synthetic nutrient fortification. These botanicals work holistically, supporting systemic balance and reducing the internal inflammation that so often manifests externally as poor coat condition, bringing an ancient intelligence to your modern pet's daily nutrition.
Made with Locally Sourced Indian Ingredients for Freshness and Allergen Compatibility:
Every Filomilo treat is crafted using ingredients sourced within India, meaning they arrive at the manufacturing facility fresh rather than after weeks of international transit. Indian dogs, evolved over generations in the subcontinent's climate and agricultural ecosystem, are demonstrably better adapted to the proteins and plant ingredients native to this geography, dramatically reducing the risk of the ingredient-triggered allergies and digestive sensitivities that are increasingly common with imported pet food.
A Daily Treat That Doubles as a Targeted Wellness Ritual:
These treats are designed to be seamlessly incorporated into your dog's existing daily routine, functioning as a reward, a training treat, or a scheduled wellness bite without requiring any disruption to your pet's regular diet. The convenience of delivering coat-specific nutrition in a familiar treat format removes the friction of supplement routines, making it effortless for you to support your canine companion's appearance and skin health every single day.
Usage and Applications
How to Use:Offer the Filomilo Functional Filled...
How to Use:
Offer the Filomilo Functional Filled Treats for Dogs in the Shiny and Healthy Coat variant as a daily treat alongside your dog's regular diet. These treats are intended for use as a complementary functional snack and work best when given consistently each day to allow the coat-nourishing actives to build up and deliver visible results over time. They may be used as a training reward, a between-meal treat, or a daily wellness bite at a time that fits naturally into your pet's routine. Introduce the treats gradually over the first few days if your dog has a sensitive stomach or is new to functional treats, allowing the digestive system to adjust comfortably. Ensure your canine companion always has access to fresh water throughout the day. Treats should make up no more than ten percent of your dog's total daily caloric intake; adjust main meal portions accordingly if feeding treats regularly. Store the pack after each serving and do not leave open treats accessible to your pet unsupervised.
Storage Advice:
Store unopened Filomilo Functional Filled Treats for Dogs in the Shiny and Healthy Coat variant in a cool, dry place below 25 degrees Celsius, away from direct sunlight and sources of moisture. Do not freeze. Once opened, reseal the pack tightly after each use and consume within the period indicated on the packaging to preserve freshness, palatability, and the integrity of the active ingredients. Do not use after the best-before date printed on the pack.
About the Brand:
Filomilo was founded in 2021 under TABPS Pets Private Limited, a Coimbatore-based pet care company established by a team of passionate, innovation-driven entrepreneurs committed to solving the very real problems that Indian pet parents face with imported, ingredient-mismatched, and nutritionally degraded pet food. From its very first product launch, Filomilo distinguished itself with a bold and principled product philosophy: harness thousands of years of Ayurvedic wisdom alongside locally sourced Indian ingredients to create nutrition that is not only premium in quality but genuinely suited to the biology, lifestyle, and environment of Indian pets. The brand has since grown rapidly, earning a presence in over 1,800 retail outlets across India as well as on major e-commerce platforms, with recent expansion into the United States, marking its first steps as a global pet care leader. Filomilo's dedication to using fresh, locally sourced ingredients, investing in R&D rooted in Ayurveda, and delivering functional benefits with every bite aligns with Animeal's commitment to offering only purposeful, trustworthy, and genuinely effective products for your pet's health and happiness. Discover Filomilo today.
Disclaimer:
Please note that while the Filomilo Functional Filled Treats for Dogs in the Shiny and Healthy Coat variant are formulated from real chicken, millets, omega fatty acids, and Ayurvedic botanicals, and are appropriate for adult dogs of all breeds and sizes, they are a functional complementary treat and are not a complete meal, nor a replacement for a balanced daily diet. These treats support coat and skin health as part of a broader, well-rounded nutritional approach and are not a substitute for prescribed veterinary therapy in dogs diagnosed with dermatological conditions, food allergies, hormonal imbalances, or other underlying health issues. For dogs with known skin allergies, chronic shedding disorders, or any diagnosed coat-related medical condition, consult your veterinarian before introducing this product. Animeal supports your pet's health and happiness journey but does not replace the advice of a qualified veterinary professional.
