HEALTHY TREAT INTESTINAL AID FOR PUPPIES
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VetIQ Healthy Treats Intestinal Aid with Real Chicken for Puppies, by VetIQ (formerly Mark + Chappell), is a targeted functional treat formulated to address one of the most common and distressing challenges in early puppyhood: poor intestinal hygiene and compromised digestive health. A developing puppy's gut is especially vulnerable to microbial imbalances, loose stools, and insufficient nutrient uptake, all of which can hinder healthy growth and vitality in these crucial early weeks. This product delivers a patented, scientifically validated blend of multi-species seaweeds and prebiotic fibre in a deliciously irresistible crispy-shell, cream-filled treat, making gut support an enjoyable part of every day for your canine companion. Animeal is proud to offer VetIQ Healthy Treats Intestinal Aid as a trusted solution for puppy parents who refuse to compromise on their little one's digestive wellness.
Ingredients:
Seaweed Meal (Brown, Green, and Red Seaweed Blend) - Patented Multi-Species Complex: This proprietary, patented combination of brown seaweed (such as Ascophyllum nodosum), green seaweed, and red seaweed works at the intestinal mucosal level to modulate the microenvironment of the gut. Bioactive polysaccharides and phlorotannins present in these seaweeds create conditions within the digestive tract that are less hospitable to harmful microorganisms, supporting natural intestinal hygiene without disrupting the beneficial microbial population. The multi-species approach ensures a broader spectrum of bioactive compounds than any single seaweed source can provide, targeting multiple control points along the intestinal surface simultaneously.
Inulin (0.5%) - Prebiotic Fibre from Chicory Root (Cichorium intybus): Inulin is a fructooligosaccharide (FOS) that resists enzymatic digestion in the stomach and small intestine, arriving intact in the large intestine where it selectively ferments to feed beneficial bacteria such as Lactobacillus and Bifidobacterium species. This selective fermentation produces short-chain fatty acids (SCFAs), particularly butyrate, which serve as the primary energy source for colonocytes and play a direct role in maintaining the integrity of the gut epithelial barrier. By nurturing the colonisation of beneficial flora, inulin reinforces your puppy's first line of digestive defence from the inside out.
Real Chicken (Poultry Protein, 7%): Chicken provides high-quality, highly digestible animal protein to support lean muscle development in growing puppies. The amino acid profile of poultry protein, including leucine, lysine, and methionine, reinforces cellular repair and growth, while the inclusion of real chicken ensures superior palatability, making even the most reluctant puppy eager to accept their daily gut support routine.
Vitamin A (2,000 IU/kg): Retinol (Vitamin A) plays an indispensable role in maintaining the structural integrity of intestinal epithelial cells, directly supporting the mucous membrane lining that acts as the gut's protective barrier. At the cellular level, it regulates the differentiation and proliferation of intestinal epithelial cells, ensuring that the mucosal barrier remains cohesive and functional against pathogenic challenges.
Vitamin D3 (300 IU/kg) Cholecalciferol: Vitamin D3 in its active form (calcitriol) modulates both the innate and adaptive immune responses within the gut-associated lymphoid tissue (GALT), helping to reduce inflammatory signalling in the intestinal wall. It also facilitates calcium and phosphorus absorption, contributing to skeletal development, which is particularly critical during the rapid bone growth phase of puppyhood.
Vitamin E (RRR Alpha-Tocopherol): The natural, most bioavailable form of Vitamin E, RRR alpha-tocopherol is a potent lipid-soluble antioxidant that neutralises reactive oxygen species (ROS) within the gastrointestinal tract. By protecting intestinal cell membranes from oxidative damage, it reduces the cellular stress that can compromise mucosal integrity and exacerbate digestive sensitivity.
Ascorbyl Palmitate (Vitamin C Derivative) and Rosemary Extract Oil: This duo of natural antioxidant preservatives not only extends the shelf life of the product without recourse to artificial additives but also delivers ancillary antioxidant support. Ascorbyl palmitate, being both water- and fat-soluble, offers broader free-radical scavenging action than standard ascorbic acid. Rosemary extract (Rosmarinus officinalis) contains carnosic acid and rosmarinic acid, known to reinforce antioxidant defences and carry mild antimicrobial properties.
Omega-3 (2.4%) and Omega-6 (5.7%) Fatty Acids from Canola Oil: These essential polyunsaturated fatty acids play a dual role: systemically, they support healthy skin and coat development, while within the gut, omega-3 fatty acids (particularly EPA and DHA precursors) help modulate pro-inflammatory cytokine pathways, reducing the likelihood of intestinal inflammation that can arise in puppies navigating dietary transitions or environmental stressors.
