Bio-Groom Purrfect White Cat Conditioning Shampoo, 235ml

Restores Brilliance to White and Light-Coloured Coats:
The specialised optical brighteners and pearlescent agents in Purrfect White work at a photonic level to counteract dullness and yellowing in pale, cream, silver, and white feline coats, delivering a visibly luminous, show-quality finish. Your feline companion's coat will emerge from every bath looking brighter, cleaner, and more radiant than ever.

Reinforces Coat Strength with Hydrolyzed Soy Protein and Panthenol:
The combination of hydrolyzed soy protein and provitamin B5 penetrates the hair cortex to rebuild structural integrity from within, reducing breakage, improving elasticity, and giving the coat genuine body and resilience. Over repeated use, your feline companion's fur becomes noticeably stronger, softer, and more resistant to damage from daily grooming.

Controls Matting, Tangling, and Flyaway Hair:
PEG-4 Rapeseedamide and Cetostearyl Alcohol work in concert to smooth the hair cuticle at a microscopic level, reducing the friction and static that cause tangling, matting, and flyaway strands. Grooming sessions become faster, more comfortable for your feline companion, and more rewarding for the caretaker.

Nourishes and Moisturises with Vegetable Glycerine and Coconut Oil:
The dual moisturising action of plant-derived humectants and biodegradable coconut oil cleansers ensures that bathing actively nourishes your feline friend's skin and coat rather than stripping it. Dryness, flakiness, and coat brittleness are meaningfully reduced with each wash, supporting a healthier skin barrier long-term.

Neutral pH Formula Safe for the Feline Skin Barrier:
Carefully buffered with Citric Acid to a neutral, skin-compatible pH, Purrfect White respects the delicate acid mantle of your feline companion's skin, minimising the risk of irritation, sensitivity reactions, or disruption to the natural microbial balance of the coat. This makes it a safe choice for regular, frequent use.

Soap-Free, Non-Bleaching, and Compatible with Flea and Tick Treatments:
The formula is entirely soap-free and does not utilise any bleaching agents, ensuring your feline companion's coat colour is enhanced optically rather than chemically altered. It is also safe to use alongside topical flea and tick treatments, making it a seamlessly integrable part of your cat's comprehensive grooming and parasite prevention routine.

Eco-Conscious, Cruelty-Free, and 100% Biodegradable Cleansers:
All surfactants in Purrfect White are derived from regrowable, 100% biodegradable coconut oil sources, ensuring that every bath is as kind to the environment as it is to your feline companion. Bio-Groom's cruelty-free commitment means no animal testing at any stage of development or production.

How to Use:

Thoroughly wet your feline companion's coat with warm water, ensuring the fur is saturated from skin to tip. Apply an appropriate amount of Purrfect White shampoo and work it gently through the coat with your fingertips, building up a rich lather while carefully avoiding contact with the eyes, ears, and mouth. Rinse thoroughly with warm water. For optimal results, particularly on heavily soiled or matted coats, repeat the shampoo application and rinse a second time before drying. Once rinsing is complete, dry and groom your feline companion as usual. Purrfect White may be diluted with up to four parts water for a more economical concentration without compromising performance. Keep the cap tightly closed when not in use and avoid contact with the eyes during application; if contact occurs, flush immediately with clean water.

Storage Advice:

Store unopened Bio-Groom Purrfect White Cat Conditioning Shampoo in a cool, dry place below 25 degrees Celsius, away from direct sunlight. Do not freeze. Once opened, ensure the cap is firmly closed after each use to prevent evaporation and contamination. Store upright and away from bathing water to maintain formula integrity. Do not use after the best-before date printed on the bottle.

About the Brand:

Bio-Groom was founded in 1971 by chemist Claus Pohl in Longview, Texas, beginning as a single-product mission to create a gentler, more effective pet shampoo and growing into one of the most respected professional grooming brands in the world, with over 80 products distributed across 65 countries in 5 languages. As a family-owned, USA-manufactured brand, Bio-Groom operates its own on-site laboratory, enabling uncompromising quality control, continuous innovation, and the exclusive use of the finest, human-grade natural ingredients across every formulation. The brand's R&D philosophy is rooted in listening closely to the professional grooming and breeding community, developing products that address specific, real-world coat challenges rather than offering generic solutions. Bio-Groom's commitment to cruelty-free development, 100% biodegradable sourcing, and complete ingredient transparency aligns with Animeal's commitment to bringing only the most trustworthy, ethical, and performance-driven grooming products to your feline companion. Discover Bio-Groom today.

Disclaimer:

Please note that while Bio-Groom Purrfect White Cat Conditioning Shampoo is formulated from coconut oil-derived cleansers, hydrolyzed soy protein, Panthenol, and specialised brightening agents and is appropriate for cats of all breeds and ages, it is a topical grooming product and is not a treatment for underlying skin conditions, dermatological diseases, or coat disorders of medical origin. This shampoo is specifically developed for white and light-coloured coats; use on deeply pigmented or dark coats may yield different visual outcomes. Avoid direct contact with the eyes, ears, and mucous membranes during application. For cats with known skin sensitivities, allergies, or ongoing dermatological conditions, consult your veterinarian before introducing this product. Animeal supports your pet's health and happiness journey but does not replace the advice of a qualified veterinary professional.