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GROOMING
PURRFECT WHITE CAT CONDITIONING SHAMPOO 235ML
PURRFECT WHITE CAT CONDITIONING SHAMPOO 235ML
By BIO-GROOM
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About Product
The Bio-Groom Purrfect White Cat Conditioning Shampoo by Bio-Groom is a cutting-edge coat brightening and conditioning shampoo specifically developed to address one of the most persistent grooming challenges faced by owners of white and light-coloured cats: dullness, yellowing, matting, tangling, and flyaway fur that robs your feline companion's coat of the luminous brilliance it deserves. Unlike conventional cat shampoos that clean without colour consideration, Purrfect White combines specialised optical brighteners, pearlescent agents, and a nourishing protein-enriched coconut oil base to restore sparkle, manage coat texture, and reinforce hair fibre strength from root to tip, all at a skin-safe neutral pH. This 236 ml formula is soap-free, non-bleaching, cruelty-free, and recommended by top breeders and professional groomers across the world, making it a trusted choice for show cats and beloved household companions alike. Animeal is proud to offer Bio-Groom Purrfect White Cat Conditioning Shampoo to cat parents who demand salon-grade brilliance and coat health in every bath.
Ingredients:
Purified Water: Serves as the formulation base, ensuring a clean, contaminant-free carrier for all active ingredients that maintains formula stability and consistent performance with each use.
Coconut Oil-Derived Cleansers (Sodium Coco Sulfate, Disodium Cocoamphodiacetate, Cocoamidopropylamine Oxide): These cleansing agents are sourced from 100% biodegradable, regrowable coconut oil. At the molecular level, they function as surfactants, reducing surface tension and lifting dirt, oil, and environmental residue from the hair shaft and skin surface without stripping the coat of its naturally protective lipid barrier. Unlike harsh sulphate-based detergents, coconut-derived cleansers maintain the skin's integrity, making them particularly suited to the sensitive feline epidermis.
PEG-4 Rapeseedamide: A conditioning emollient derived from rapeseed oil, this ingredient coats the individual hair cuticle, smoothing the overlapping scale-like structures along the shaft. This action directly reduces friction between hair fibres, alleviating the mechanical causes of tangling, matting, and flyaway behaviour, and leaving the coat silky, manageable, and easy to brush through after drying.
Cetostearyl Alcohol: A fatty alcohol that functions as a co-emulsifier and conditioning agent, Cetostearyl Alcohol adds softness and body to each hair fibre by filling micro-gaps along the cuticle surface. It contributes to the rich, foamy lather of the formula and enhances the overall conditioning feel of the shampoo without leaving residue.
Vegetable Glycerine: A humectant derived from plant-based sources, vegetable glycerine draws moisture from the environment into the hair shaft and skin surface, supporting hydration at the dermal level. This ingredient actively combats dryness and flakiness in your feline companion's skin, particularly important for long-haired breeds prone to seasonal coat dryness.
Hydrolyzed Soy Protein: Soy protein undergoes hydrolysis to break down into smaller peptide chains capable of penetrating the hair cortex. Once absorbed, these peptides reinforce the structural keratin matrix of each hair strand, improving tensile strength, reducing breakage, and imparting visible body and elasticity to the coat. This ingredient is particularly beneficial for cats whose fur has experienced damage from brushing, sun exposure, or nutritional deficiencies.
Panthenol (Provitamin B5): Panthenol is the alcohol form of pantothenic acid (Vitamin B5) and is one of the most well-researched coat conditioning actives available in professional grooming science. At the cellular level, Panthenol penetrates the hair shaft and is metabolically converted to pantothenic acid, where it binds to water molecules and acts as a sustained-release humectant. This action improves coat moisture retention, reduces brittleness, and lends a natural luminosity and smoothness to the fur that persists between baths.
Specialised Whiteners and Pearlescent Brighteners (including Blue 1, Red 33): These optical brightening agents work by absorbing ambient ultraviolet light and re-emitting it in the visible blue spectrum. On white and pale-coloured coats, this optical effect counteracts yellowing and staining by neutralising warm-toned pigments, resulting in a visibly brighter, whiter, and more luminous coat appearance. The pearlescent component adds a natural sheen and sparkle, giving your feline companion's coat a show-ready brilliance.
Citric Acid: Functions as a pH-adjusting agent to maintain the formulation at a neutral pH, closely aligned with the natural feline skin barrier. This is critically important in feline grooming products, as a disrupted skin pH can compromise the acid mantle, increase susceptibility to microbial colonisation, and trigger skin irritation or dryness.
Floral Perfume: A carefully selected mild fragrance that leaves your feline companion's coat with a clean, fresh, and pleasant scent following bathing, without the overpowering character of synthetic perfume additives.
Features and Benefits
Restores Brilliance to White and Light-Coloured...
Restores Brilliance to White and Light-Coloured Coats:
The specialised optical brighteners and pearlescent agents in Purrfect White work at a photonic level to counteract dullness and yellowing in pale, cream, silver, and white feline coats, delivering a visibly luminous, show-quality finish. Your feline companion's coat will emerge from every bath looking brighter, cleaner, and more radiant than ever.
Reinforces Coat Strength with Hydrolyzed Soy Protein and Panthenol:
The combination of hydrolyzed soy protein and provitamin B5 penetrates the hair cortex to rebuild structural integrity from within, reducing breakage, improving elasticity, and giving the coat genuine body and resilience. Over repeated use, your feline companion's fur becomes noticeably stronger, softer, and more resistant to damage from daily grooming.
Controls Matting, Tangling, and Flyaway Hair:
PEG-4 Rapeseedamide and Cetostearyl Alcohol work in concert to smooth the hair cuticle at a microscopic level, reducing the friction and static that cause tangling, matting, and flyaway strands. Grooming sessions become faster, more comfortable for your feline companion, and more rewarding for the caretaker.
Nourishes and Moisturises with Vegetable Glycerine and Coconut Oil:
The dual moisturising action of plant-derived humectants and biodegradable coconut oil cleansers ensures that bathing actively nourishes your feline friend's skin and coat rather than stripping it. Dryness, flakiness, and coat brittleness are meaningfully reduced with each wash, supporting a healthier skin barrier long-term.
Neutral pH Formula Safe for the Feline Skin Barrier:
Carefully buffered with Citric Acid to a neutral, skin-compatible pH, Purrfect White respects the delicate acid mantle of your feline companion's skin, minimising the risk of irritation, sensitivity reactions, or disruption to the natural microbial balance of the coat. This makes it a safe choice for regular, frequent use.
Soap-Free, Non-Bleaching, and Compatible with Flea and Tick Treatments:
The formula is entirely soap-free and does not utilise any bleaching agents, ensuring your feline companion's coat colour is enhanced optically rather than chemically altered. It is also safe to use alongside topical flea and tick treatments, making it a seamlessly integrable part of your cat's comprehensive grooming and parasite prevention routine.
Eco-Conscious, Cruelty-Free, and 100% Biodegradable Cleansers:
All surfactants in Purrfect White are derived from regrowable, 100% biodegradable coconut oil sources, ensuring that every bath is as kind to the environment as it is to your feline companion. Bio-Groom's cruelty-free commitment means no animal testing at any stage of development or production.
Usage and Applications
How to Use:Thoroughly wet your feline companion...
How to Use:
Thoroughly wet your feline companion's coat with warm water, ensuring the fur is saturated from skin to tip. Apply an appropriate amount of Purrfect White shampoo and work it gently through the coat with your fingertips, building up a rich lather while carefully avoiding contact with the eyes, ears, and mouth. Rinse thoroughly with warm water. For optimal results, particularly on heavily soiled or matted coats, repeat the shampoo application and rinse a second time before drying. Once rinsing is complete, dry and groom your feline companion as usual. Purrfect White may be diluted with up to four parts water for a more economical concentration without compromising performance. Keep the cap tightly closed when not in use and avoid contact with the eyes during application; if contact occurs, flush immediately with clean water.
Storage Advice:
Store unopened Bio-Groom Purrfect White Cat Conditioning Shampoo in a cool, dry place below 25 degrees Celsius, away from direct sunlight. Do not freeze. Once opened, ensure the cap is firmly closed after each use to prevent evaporation and contamination. Store upright and away from bathing water to maintain formula integrity. Do not use after the best-before date printed on the bottle.
About the Brand:
Bio-Groom was founded in 1971 by chemist Claus Pohl in Longview, Texas, beginning as a single-product mission to create a gentler, more effective pet shampoo and growing into one of the most respected professional grooming brands in the world, with over 80 products distributed across 65 countries in 5 languages. As a family-owned, USA-manufactured brand, Bio-Groom operates its own on-site laboratory, enabling uncompromising quality control, continuous innovation, and the exclusive use of the finest, human-grade natural ingredients across every formulation. The brand's R&D philosophy is rooted in listening closely to the professional grooming and breeding community, developing products that address specific, real-world coat challenges rather than offering generic solutions. Bio-Groom's commitment to cruelty-free development, 100% biodegradable sourcing, and complete ingredient transparency aligns with Animeal's commitment to bringing only the most trustworthy, ethical, and performance-driven grooming products to your feline companion. Discover Bio-Groom today.
Disclaimer:
Please note that while Bio-Groom Purrfect White Cat Conditioning Shampoo is formulated from coconut oil-derived cleansers, hydrolyzed soy protein, Panthenol, and specialised brightening agents and is appropriate for cats of all breeds and ages, it is a topical grooming product and is not a treatment for underlying skin conditions, dermatological diseases, or coat disorders of medical origin. This shampoo is specifically developed for white and light-coloured coats; use on deeply pigmented or dark coats may yield different visual outcomes. Avoid direct contact with the eyes, ears, and mucous membranes during application. For cats with known skin sensitivities, allergies, or ongoing dermatological conditions, consult your veterinarian before introducing this product. Animeal supports your pet's health and happiness journey but does not replace the advice of a qualified veterinary professional.
